How Social AF becomes the perfect reflection of your charity

“Before anything else, preparation is the key to success.” Alexander Graham Bell 

One of Social AF’s main goals is to become a perfect reflection of your charity. We want to become an extension of your team. For us, this means spending time and energy in the earliest stages to be able to learn all we can about processes, tone and your amazing work, and then maintaining frequent and effective communication through the life-span of our partnership. 

Image shows a group of people celebrating success.

Social AF follows a few key steps to ensure our expert team of fundraising and comms specialists can seamlessly become a perfect reflection of your charity.

So if you’ve ever wondered what it’s like to work with Social AF, here’s what to expect:

In-depth intro: We’ll conduct a pre-challenge/pre-campaign briefing to do a deep dive into what’s coming up including timeframes, targets, objectives and processes. We’ll take time to review signposting and FAQ’s, utilising our extensive experience to share advice and suggestions on how things could improve. 

Asset creation: We’ll produce all the agreed assets (for example content plans, on-page messaging copy etc) in advance of the agreed start date. We’ll also create a shared file containing all the most important pieces of information which can be accessed by everyone. 

Meet the moderators: We encourage all new charity partners to meet with their Social AF team of dedicated experienced fundraising and comms professionals. This gives everyone the chance to get to know one another, ask questions and solidify our understanding of the work you do and the key goals of the event or campaign. 

Extra checks: When we look after Facebook groups we conduct a thorough group check before going live, to ensure everything is correct and as it should be. We also share examples of posts to help pre-populate the group, update group rules to make them more effective, and add robust moderation alerts to help identify questions and scams. This helps the launch day run smoothly. 

On-going communications: We have a dedicated Slack channel for each partner to ensure we are on hand to answer questions and provide support across the day. We will also arrange weekly or fortnightly meetings to go over performance, review feedback and look ahead. 

“It is a real pleasure working with the Alderson Fundraising team, couldn’t ask for better people to be the ‘voice’ of Tommy’s. They are efficient and genuinely care about their quality of work.”

Devina Ganas, Tommy’s

If you’ve got any questions about working with Social AF or would like to discuss an upcoming project or need, please do get in touch. We’d love to hear from you!

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Office: +44 (0)7557106333
Company Registration Number 1346884
Registered Address: Alma Place, North Shields, NE29

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