Experts in Social Media Moderation.

Social AF is a team of experienced fundraising and comms professionals with a passion for relationship-centred, honest and human interaction. Our services include:
Genuine connections are the cornerstone of success within the third sector. We will work as an extension of your team to enhance your campaigns, maximise your income and gain long term supporters.

"It's been a pleasure working with Helen and her team of experienced moderators. They always go above and beyond with the communication and provide insight into how we can improve our challenges. Knowing I can trust Helen's team means I can focus resource into the development of the challenges without worry."

Yev Fairchild, Senior Products Officer

Our services have been proven to:

Build Supportive Communities.
Maximise ROI.
Improve Supporter Experience.
Free Up Internal Capacity.
Enhance Your Brand Reputation.
Drive Positive Engagement.

£16.5 Million Raised...

...and counting for our charity partners.


...virtual challenges and social media campaigns moderated

465,454 participants...

...supported throughout their challenge

Who we are.

We are always striving to provide an outstanding social media moderation service and genuinely care about the difference your charity can make.

As a team, we are:
Highly experienced.
Our moderators have a minimum of 3 years' hands on fundraising or comms experience. Many have previously held senior positions and dedicated their careers to working with a number of charities.
An extension of your team.
We work diligently to become the perfect reflection of your charity and meet weekly to review our work and solicit feedback, leaving you and your team free to focus on other priorities.
Problem solvers.
Our extensive expertise enables us to build positive engagement and relationships with the public. We proactively tackle challenges and protect your reputation.
Real humans!
We talk to people as individuals. Our approach involves crafting responses tailored to each person, all whilst adhering to your brand guidelines and maintaining a consistent tone of voice.
Always providing the best possible service.
We will work tirelessly to enhance your challenge, campaign, or social media profile, doing absolutely everything in our power to help you achieve your goals.
“I have supported many charities over the past 3 years but I've never felt so supported as here. You have aced it, very inclusive, encouraging and welcoming.”
Participant of  Walk 70 Miles in March for Samaritans     
"Top, top admin!

This group of incredible people were held together by you, and from that came this community"
Participant of Shelter's 3,000 Push Ups in April Challenge
"Well done everyone! I'm so glad I did this. Thank you to the admin team too who supported, encouraged and validated every member. You were amazing! xxx"
Participant of Refuge's 62 Miles in August Challenge

Looking to elevate your charity's online impact?

Connect with the experts in social media moderation. Be Social AF – reach out today.


Office: +44 (0)7557106333
Company Registration Number 1346884
Registered Address: Alma Place, North Shields, NE29

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© Alderson Fundraising Ltd trading as Social AF. All rights reserved