Working at Social AF

Working at Social AF

Social AF was launched in 2020. The agency has seen rapid growth year after year, and with it, we’ve had the pleasure of working with an ever-expanding team.

As of February 2024, we employ three full-time members of staff and work with an incredible team of 30 moderators. As the volume and size of our charity partnerships continue to grow, we frequently recruit new talent to join our moderation team.

In our latest blog, we’ll review a few key aspects of our agency and outline a few of the reasons why our moderators love working at Social AF.

Social AF’s core values

We have three values which we live by: innovation, passion and integrity. 


The work we do is different. We are the only agency in the UK that specialises exclusively in Social Media Moderation for the third sector.  We know the value of sector expertise and only employ moderators with 3+ years of in-house fundraising or comms experience. This means our charity partners always know they are in a safe pair of knowledgeable hands. 

We’re always looking at ways to further improve what we do and how we do it. We continually review data, feedback and trends and regularly share our learning across the sector. Our team is encouraged to share insights and suggestions, and we are always keen to test different approaches to add maximum value and ROI. 


In everything we do, we are committed, driven and enthusiastic. We care deeply about the work we do and the difference we make and are passionate about going above and beyond for our charity partners. We bring the same level of enthusiasm into each hour of moderation as we do for each partner meeting.

It’s also important to us that your challenge, campaigns and social media pages perform well. We will apply our passion and do everything in our power to make our partnership a success. 


Our team is built upon honest, reliable and principled relationships. We will always be open, candid and generous with our time.  

We’re committed to making a difference in the third sector and will always ensure we’re using your charitable funds in the most effective way possible. 

“It is a real pleasure working with the Social AF team, couldn’t ask for better people to be the ‘voice’ of Tommy’s. They are efficient and genuinely care about their quality of work.”

Devina Ganas, Tommy’s

Working at Social AF

Work-life balance

We know the importance of an effective work-life balance and for many of our moderators, the thing they value the most is the flexibility of the role. 

How we moderate means our moderators aren’t stuck to their desks all day, and instead work in efficient chunks to moderate posts, questions, comments and supporter interactions. Our structure provides a great deal of security for our charity partners who know everything will receive a timely response or action, and it works for our team too.

Remote working

Social AF has always championed remote working and we promise this isn’t purely because we love spending time with our cats. We believe that remote working has lots of benefits, both for our agency and for the team.

All our team work remotely and the fact we do has helped us attract the most talented moderators around. We have a couple of travellers who find themselves moderating from new locations every couple of months, but many of our team enjoy the personal benefits remote working affords.

Training and learning 

We invest in training and development and training and work hard to cultivate a supportive environment so our moderators can thrive.

When we welcome new moderators we take them through extensive training and deliver ongoing, monthly CPD to the entire team. Refresher training is available to any moderator who has taken a spell of leave or just wants to spend some time improving their moderation skills.

Social impact

Working remotely helps ensure we minimise our environmental impact. We utilise laptops and electronics and do not use printers to reduce unnecessary paper waste.

We are generous with our time and experience and regularly present at conferences and produce blogs to share our learnings and sector insights to help others improve their impact.

In our next business development session in March 2024, our senior leaders will be reviewing our social impact as a priority to help more charities succeed. We will share more on this soon.  

If you’d like to learn more about our social media moderation please take a moment to review our services

You can also get in touch with the team at any time using our short form:

Looking to elevate your charity's online impact?

Connect with the experts in social media moderation. Be Social AF – reach out today.


Office: +44 (0)7557106333
Company Registration Number 1346884
Registered Address: Alma Place, North Shields, NE29

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